Sunday, 1 September 2013

Microsoft rebrands Xbox Live Marketplace to Xbox Game Store

Microsoft seems intent on sanding away the Xbox brand's rough edges beforelaunching the One this November. Following the recent switch from its arcane points system to local currency for digital purchases, Redmond has subtly changed up where you'll spend that money. What we used to know as the Xbox Live Marketplace is now the Xbox Game Store. It's clean, simple and we're pretty sure Sean Parker would approve. Oddly, in the US the web storefront reads "Xbox Games," but it says "Xbox Game Store" in the UK. Whatever -- as long as we can buy real-world presidents for Saint's Row 4, we're not too worried about the name of the store.
Microsoft has rebranded the Xbox Live Marketplace as the Xbox Games Store in an attempt to organize its games, music and video offerings ahead of the Xbox One launch this November.
The Xbox 360 still uses the ‘Games’ category at the top of the dashboard, but Microsoft’s new branding has already been implemented on the Web version of the Xbox Live Marketplace.
A Microsoft spokesperson told Joystiq: “That’s right, [Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store. This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November.”
Microsoft Points were recently ditched on the Xbox 360 in favor of players’ local currencies. This is but another minor change to ensure consumers’ transition to the Xbox One platform is as painless as possible.
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